As technology evolves and trends come and go, people experience a change of stages in terms of how they interact with media and make decisions.
Digital marketing, also known as cybermarketing or marketing 2.0, is far beyond the transfer of traditional marketing campaigns to new digital media. The tools of digital marketing are based on information and communication technologies. Since the arrival of Web 2.0 platforms, there has been the development of countless new types of data which have been useful in market research and diagnosis for planning. Bringing with it the consequent transformation of marketing strategies. On the other hand, the new dynamics of communication have transformed, infinitely, in the way in which a target audience perceives themselves and how they interact with the companies trying to sell them products or services.
This new panorama covers activities ranging from the launch of websites and promotional emails to what is now called content marketing, mobile marketing, inbound marketing and strategies for generating leads, going through content optimization and advertising for search engines (SEO and SEM), presence or advertising campaigns in social networks, e-commerce, influencers marketing and conversational marketing.
The new rules of the game
Getting into the world of digital marketing does not necessarily imply the deployment of all the strategies mentioned before, but being informed about them does represent an obligation for anyone who wants to understand the challenges that currently shape the marketing world. It is estimated that, by the end of this year, the mobile internet will be the mean in which a greater amount of money is invested for the presentation of advertisements, being this 2.4 times over television or traditional internet.
This means that the leading companies in sales of different areas and their corresponding public have begun to connect much more from the experience of using mobile devices with internet connection than they do through any other means.
In line with this and other trends that have been published by consultants and global reach institutions up to date, the new parameters of the game in marketing stand out the inclusion of features such as the “instantaneous” factor and the possibility of interaction in real-time; the platforms integration, the adaptability, the quality and the succinct content, the buyer’s needs prioritization and, above all, a level of user’s experience personalization.
Another world of possibilities
In the digital age, different consumer profiles already have a greater demand for information adjusted to the satisfaction of individual expectations; a more diversified demand for entertainment and the possibility of integrating the elements of interest in a single place, application or device.
A consumer of the digital age is not the same as the traditional consumer, and we must adapt both, our services and the way we promote them, to the terms of that reality. The same platform that supports the problems that this can bring us provides us with sufficient resources and interaction possibilities to solve them.
If you want your organization to stand out in the Sacramento marketplace or beyond, then it is imperative that you work with one of the leading Sacramento SEO companies in order to ensure that your follow the best practices that will maximize your online visibility.
Contact Sapid Agency today to discover how we can help you place your services or products in front of your ideal target market.