What is Chiropractic Local SEO Ranking?
Local Search Engine Optimization is an online marketing strategy promoting local businesses for relevant localized search terms and boosting their Google Maps ranking. The ultimate purpose of Sapid Agency’s local SEO services is to help our client’s businesses appear at the top of Google search results and other search engines for specific keyword phrases. As experts in local SEO ranking for chiropractors, we can help your practice reach your ideal target market.
Image that your back is hurting because you tried to pick up something that was too heavy. You’ve taken some ibuprofen but 2 days later you can still barely move. You’ve got to do something about the back pain…
And then you remember, your aunt who is always raving about the miracles her chiropractor does for her, so you call your aunt but she does not answer. Deciding you have no time to wait,you “Google” on your smart phone “chiropractor near me”. In a split second, Google displays a list of local chiropractors with their addresses, phone numbers, websites, and past-customer reviews. You really don’t know which one to choose and there is a chiropractor near your house, but that Google My Business account has no reviews so you click on the top chiropractor result since it has a bunch of positive reviews.
This is essentially how many local businesses receive first-time customers. If you are serious about promoting your chiropractic practice, one of the best ways to reach your local market is to utilize Sapid Agency’s chiropractic local SEO strategies to reach new patients.
The Top Benefits of Local SEO Services for Chiropractic Practices by Sapid Agency
It’s 100% free to use Google My Business
There are no costs associated with creating and using a Google My Business (GMB) account. Now, that said simply having an account is different than having a GMB optimized account. An under-optimized account will likely display when someone Google’s your business name or the general category in non-competitive markets. But, in competitive local markets, only optimized GMB accounts will display on the top of page 1 in Google.
Reach every potential patient in your market
You might agree that the new yellow pages is Google Maps. When your potential patients are out and about, they will use their tablets or mobile phones to identify the best local business that will provide them the solutions they are seeking.
Increase website traffic
The most effective way to maximize your website traffic is to target the specific local market you desire to serve. When your chiropractic website and Google My Business accounts are optimized for local searches, then your potential patients will easily be able to find your practice in Google.
Converts searches to sales
There is an interesting factor to consider: urgency. A higher than average percentage of mobile searches for local results lead to offline purchases! When someone takes the time to search for a business on Google Maps from their mobile device, they have an urgent and high degree of intent to make a purchase. This is what differentiates Local SEO results from other SEO methods (action versus information gathering).
Local optimization is a critical component of your branding strategy
As a critical part of the internet marketing services offered by Sapid Agency, we completely recommend that our digital marketing clients maximize their local visibility in most markets – then focus upon expanding into national and global markets if it is part of the overall business strategy. In the case of a chiropractic practice – accurate, consistent and relevant business information across all social and internet platforms is very effective when combined with Google maps ranking and positive reviews.
Boost your chiropractic practices reach with local SEO
Leveraging local search results is a critical component of our SEO services. As a digital marketing agency, our goal for our clients is to maximize their online visibility and make their brands remarkable. As experts in SEO for chiropractic clinics, we can help you identify the shortcomings in your current internet marketing strategies, boost your local market visibility, and help you to break into any specialized niches to reach your target market.
Contact Sapid Agency today to learn how we can help you grow your practice and reach your ideal clients.
Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.