Place Your Chiropractic Practice In Front of the People Already Looking For the Solutions You Provide
Chiropractic services keyword research is on the of the most important aspects of your chiropractic practice’s marketing success. If you don’t know what your niche market is searching for, then you’ll likely miss out on gaining new clients.
Obviously all chiropractors actively marketing on the internet using SEO strategies are going after the BIG keyword phrases:
- Chiropractor [City]
- [City] Chiropractor
Those are the ‘no-brainers’ and they will convert pretty well and we will definitely rank you for those… but honestly those are the “believers”. There are other people out there… so many more who are looking for solutions for their symptoms and these are found in the services your clinic or practice offers.
How Does Keyword Research Help a Chiropractor Get More Business?
When your website ranks for relevant keywords, this magnifies the presence your practice has online. By understanding your target market’s interests, you learn not only the phrases to target in your SEO campaigns, but you also learn more how your customers think and how they define their problems and ideal solutions.
Even though you might believe otherwise, not everyone is a potential client for your practice. I mean, yes, technically yes pretty much everyone can benefit from chiropractic, but it is so much easier to work with people who trust you, are open to trying It’s not always about getting visitors to your site, but about getting the right kind of visitors.
Keyword phrase research allows a business to predict changes in demand, evolve to meet market shifts, and offer the services and internet content that online searchers want. Understanding keyword research and structuring a website to best trigger Google algorithms for quality content and authority is what Sapid Agency specializes in doing for its clients in numerous locations.
What is the Value of a Chiropractic Keyword Phrase?
How much is a chiropractic-related keyword worth to your practice? Do more people contact your practice searching for neck pain, back pain or auto accident chiropractic services. These details are available in your Google Analytics account (providing that it has been properly setup).
To understand a keyword phrase’s value, it is necessary to understand a website’s conversion potential, make some assumptions, and then test the assumptions as a way of testing your overall internet marketing strategy.
A basic way to asses a chiropractic keyword phrases’s value is to ask yourself the following questions:
- Is this keyword phrase relevant to your website’s content?
- Will your target market find what they are searching for on your website if they use these keywords to search?
- Will what they find result in the following psychological experiences: first, perceptions of confidence, professionalism, and expertise; and second, a sense of urgency to schedule an appointment?
- Will this website traffic result in achieving financial goals or other clearly-defined marketing goals?
Search for Keyword Phrases Relevant to Local Chiropractor Services in Google
Understanding which of your competitors already are ranking for your keyword phrases offers invaluable insights into your marketplace, keyword ranking difficulty and how other chiropractors are achieving their rankings in your local market.
Are there paid search advertisements displayed along the top and bottom of the organic results displayed in Google? Most of the time, search ads are related to high-value keywords, and multiple search ads being displayed above Google’s organic results that the associated keyword phrase converts well.
Get Help From Sapid Agency With Your Keyword Research
Sometimes it is better and less expensive to outsource what you don’t know how to do to the professionals – especially when you have a clinic or chiropractic practice to manage and operate. The Google AdWords Keyword Planner tool is a great place to conduct initial SEO keyword research since it not only suggests keyword phrases and displays search volume estimates. It also can help you predict the cost of running PPC campaigns for these keyword phrases and this is where most business owners realize that SEO is far less expensive over the long run.
What we can do is help you define your target market and any specialty niche. We will do keyword research for you and identify the optimal structure of your website and what needs to be included in order to compete with the websites that are already ranking well for these phrases. Then we will utilize our proprietary SEO systems to boost the authority of your site.
If you’re ready to turn your internet marketing over to a team of experts so that you can focus on what you’ve trained to do, then contact Sapid Agency today. We will do a preliminary review of your current online visibility, website health, social media reach and much more. With our systems, insights and guidance your practice will soon achieve it maximum potential.
Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.