The objectives of a good digital marketing plan in 2019 consider the latest trends in video marketing, influencer marketing, content marketing, and Sacramento SEO positioning to guide the success of new campaigns and guarantee the maintenance or improvement of existing ranking positions.
We believe that the following examples represent how to update your objectives, taking into account not only your particular situation but also the general panorama that we see today in the field of digital marketing.
Optimize SEO in entertainment platforms, online stores and social networks
Due to the relevance of searches on these platforms – including their mobile applications – SEO positioning strategies have stopped focusing on just Google. Even though there are similarities between optimization techniques for different search engines, when we consider doing it for Facebook or YouTube, for example; we will have to consider variables such as how each platform generates its metrics.
Once we are aware of the characteristics of traffic, search and monitoring for each of the platforms in which we are interested in positioning ourselves, we will be able to accurately and safely propose this objective.
Generate high quality leads
With the refinement of content promotion strategies through landing pages; there has been the emerge of video marketing aimed at targeted content for specific audiences. The advances in tactics for marketing content, a goal that perhaps should appear in all marketing plans in the year of 2019, would be to guarantee the generation of high leads quality, instead of simply capturing them. Digital tools have advanced enough to develop high quality tracking and objective-achievement in relation to the generation of quality leads.
Create a value for the audience through entertainment
There are more and more pages and entertainment apps that maintain a climate of informality, entertainment and fun among the digital media users. If we want to sell, it is worthwhile to consider how to inject your content into these entertainment niches.
A good goal for 2019 could be to open channels of communication to the audience by implementing audiovisual, fun and appealing content for the long term.
Learn from the best
Considering the recent advances in technology, a recommendation that we cannot stop promoting is to study the best practices of your competitors and industry leaders. Mimic what they are doing until you see the results they are generating.
Optimize the use of web analytics
One of the main mistakes in digital marketing is not to use the available tools to monitor your presence and impact in digital media. The measures are related, in fact, to something as fundamental as the definition of the departure and arrival points of a digital marketing plan.
There are many different considerations to keep in mind. There are digital marketing agencies that offer just SEO ranking services and those that also focus more upon conversions. The complication that arises for the digital marketing agency is if they propose to help with conversions then they assume responsibilities for factors that are out of their direct control such as your company’s brand, products, services and internal processes.
Be aware that agencies that offer Sacramento SEO ranking focus on one element only: visibility. Once there is visibility, then the real testing an conversion optimization begins.