SEO for the Cannabis Industry
Cannabis search engine optimization (SEO) is a critical component in the marketing strategy of a cannabis-related product, brand, dispensory, or other business serving the cannabis niche. Not only do you need a professional-looking website, you need an active presence in social media and to have your business profile that will rank in Google local maps. This is where our cannabis SEO strategies come in to play and will help your business become more visible and rank for numerous keyword phrases.
Essentially, your website should function as sort of virtual showroom for your cannabis products in order to increase awareness, interest, and ultimately generate sales.
In order to accomplish this outcome, your website must be optimized and rank for relevant cannabis keyword phrases. Additionally, your social media channel must display the best aspects of your business and these elements need to be backed up by positive reviews both on social media and your Google My Business local maps listing.
How Our Cannabis Digital Marketing Services Help
Cannabis search engine optimization is the process of structuring a website tailored for cannabis-related information with content-rich, contextual pages that are structured around the important visitor-driving keyword phrases.
A site must look trustworthy and have relevant content that keeps website visitors on the page. The site must encourage the visitor to take action – whether this is to request more information, make a pre-purchase online, or take some other relevant action.
As SEO experts, with a specific focus on the cannabis marketplace, we consult our clients on what must be done to rank their websites and what needs to be added or changed in terms of the navigation links, page content, meta content, appropriate headlines, and what keywords to target so that your website will rank on page one in Google and other search engines.
How Marijuana Marketing Companies Can Help Your Business Grow with Search Engine Optimization
Some people like the big picture overview and others like to get down into the nuts and bolts details… There are actually strict and specific guidelines Google has outlined for ranking websites. When SEO backlinking strategies are applied to an optimized website, the results are tremendous. If incorrectly applied, then the results are disastrous and costly. By using search engine optimization, cannabis industry businesses dramatically enhance the odds of ranking of relevant keyword phrases. When this happens, the results are increased website traffic which means more opportunities for conversions and sales. Below are some of the important factors that our SEO company is responsible for optimizing for our clients.
On-Page SEO Optimization
An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.
Meta Descriptions and Titles
The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.
A page’s meta title is a crucial part of website optimization. For example, if a page on your site has a review of a 2018 Honda Civic, the a relevant meta title like “2018 Honda Civic Review – Discover the Latest Features” could be used. A title like this tells both search engine crawlers and online searchers exactly what a website page is about and what information they should find there.
Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.
Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.
Cannabis Digital Marketing Strategies
Onpage website optimization is just the first prerequisite for keyword ranking. What we do with our cannabis digital marketing clients is define the sort of content, structure and consistency needed to constantly emphasize both your brand and specific products/services. As your site begins to receive organic visitors from our combined social media activities, we also utilize our powerful backlinking systems.
Our backlinking techniques, when combined with organic social media activities, capture the attention of Google and literally forces the search engines to rank your website for relevant keyword phrases. As we continue to deliver authority and power your website pages, the strategies we used to optimize the site means that we rank for large quantities of relevant keyword groups.
Marijuana, Cannabis Products, and
Dispensary SEO strategies that Drive Buyers
Ready for Maximum Visibility With Our Cannabis Marketing Services?
Let’s Schedule a Strategy Session
We work with organizations around the globe and have the experience, resources and team necessary to dramatically enhance your online visibility. We will do an online review of your business/organization presence and define what must be done to maximize your online visibility.