If you want your business to grow its online presence and be positioned in front of your target market, then you need search engine optimization and digital marketing services for your website, Google My business listing and social media accounts.
Any internet marketing agency who tells you that search engine optimization services are just the creation of backlinks (website links from other sites) is wrong and will likely result in your site being penalized if you work with them.
Effective search engine ranking is not cheap, nor is it something you want to pay a low price for since the time and resources involved are high. Search engine ranking is time-intensive, highly sensitive to algorithm changes and the professionals who know what they are doing charge a fair market price for their services. We offer SEO services for any city, country or globally. We know exactly what it takes to rank your website and create maximum online exposure for your products or services.
Affordable SEO Services for Local Maps
Our local maps services will place your business at the top of the Google Maps results in your geographic location and niche. This is our most affordable and recommended service for businesses servicing a specific geographic region.
This is a critical investment in your business that will reap the rewards of being highly visible for groups of relevant keywords that your target market is searching for online.
The purpose of this service is to rank your Google My Business profile (which we need to optimize for 90% of our new clients) in the local maps results which display for numerous online searches.
National & Global Markets
National SEO is search engine optimization targeting a specific country and global SEO is online marketing to boost the ranking of a website that has potential customers and clients anywhere in the world.
Both have similar processes but create entirely different outcomes. For example, if a client were to target the Canadian market, we would be focused upon the rankings in google.com.ca, whereas the global market (and US market) requires that we focus upon google.com.
If you are interested in our national or global SEO service, then contact us today and we can do preliminary keyword research to better understand your niche, industry and market.
We have a few niche markets that we like… just for personal reasons and/or because we’ve helped clients in these niches and understand their challenges. Also, ranking our website for specific niche SEO provides the proof that we can also rank our client sites within their niche for their industry specific keywords.
We can certainly help any organization that wants to increase their online visibility. If you’re in a niche market that you don’t see on our site, still contact us.
Our search engine optimization agency also focuses on specific geographic regions. We can push your website to the top with higher rankings in any market, but we’ve found that ranking for location based SEO services is also a great selling point.
When our potential clients see that our website ranks in their marketplace, it gives them an additional dose of confidence that we can also rank their site.
- Best Practices
- Services Overview
- Why Search Optimization?
- Strategy & Goals
- Don't DIY
- Long Term Commitment
Best Practices for SEO Optimization Services
There are numerous benefits of search optimization and any organization serious about establishing and maintaining a presence online needs top ranking in Google. We highly recommend that an organization outsource their service requirements; but, not just because we are in the business.
Here is the reason why: optimization and ranking is not an hourly job and it is not just about link building. Search engine ranking requires scaling and systems that are expensive to create and maintain; however once created, they can be leveraged for numerous clients.
In most cases a person who is knowledgeable enough to rank your website will work independently since they must create systems that rank a site for keywords. These systems share common elements that can be leveraged for other clients.
Offering search engine optimization services to one organization is very expensive, but with each new client added the operating costs diminish. For this reason, a technical digital marketing expert will in most cases choose to work alone or start an agency.
Often, the more one learns about internet marketing, the more it makes sense to outsource the services. The estimated learning curve on digital marketing is around 3 years – and that is just to see some minimal results.
In the time spent trying to learn and failing, most businesses could have been reaping the rewards being positioned for their keyword phrases. Then there are the algorithm changes, search engines continuously make changes and it is the expert’s job to adapt to the changes.
For an experienced agency, these changes have some small setbacks that require some adjustments. But, for new internet marketers, these changes can cause them to loose everything.
What we recommend is becoming knowledgeable in internet marketing concepts but outsource the work to an agency dedicated to it.
What Distinguishes an SEO Services Agency?
Not all digital marketing professionals work the same way. Some may do their best to follow best practices while helping your website rank higher in the search results, and others might have a policy of making a quick sale and then using cheap tactics ultimately harm a website’s authority and even penalize it.
If you want to work with a company the consider the following:
Past Successes – Ask for references or an example of current client ranking.
Custom Services – Determine whether or not the strategies to be employed will be done in alignment to the goals of your business. No two businesses are the same when it comes to their online marketing goals and needs. The agency you choose to work with must have the objective of understanding your industry, target audience, business goals and big-picture vision.
In-House / Outsourced – You want to choose an agency who offers a service that is in-house (controlled by the agency, not resellers). Digital marketing services reselling is a profitable niche, but it is difficult to determine the quality of work being sold. In the short run it is less expensive for an agency to outsource work, but they lose control over the quality of work.
Those are a few of the important factors that one will want to consider when choosing an search optimization agency. Some other factors that should be considered are the company’s experience in the industry, niche specialization and specific geographic focus (for example ranking a site in China is totally different than the USA).
Website Search Services
Digital companies offer search engine optimization services to businesses and organizations with the bottom-line intention of maximizing visibility online. Search engine optimization is the process of adapting website design and the written content on a site to trigger the search engine algorithms responsible for display search results.
The better optimized a website is for search engines like Google, Yahoo and Bing, the more likely it is for a site to rank in the first page results for targeted keyword phrases.
The main benefit of hiring an agency is that they should be experienced in making websites rank online. An online marketing expert should know what it takes to drive organic traffic to a website.
Additionally, an agency will begin by auditing a website, developing a strategy for the site’s content, and applying the systems and techniques that will make the website more visible online.
What you want to know is that the best of the best companies have the mindset that your website is their own. With our clients we advise them on changes that will maximize their ROI and cause their website visitors to take action. We want our clients to get the most out of our digital marketing services.
Developing an SEO Strategy & Goals
After we have completed an analysis of a website, an evaluation of a specific industry’s presence online and what the target market is searching for, then we will outline a ranking plan for the future. Developing a search ranking strategy and measurable goals for a campaign will depend on the business type and big picture goals.
Experienced online marketers will take site audit results along with an industry analysis and define a customized plan for your online marketing strategy. This strategy will include identifying relevant keyword phrases and how to structure website content in a manner that targets these keywords.
Why Use Professional SEO Services
There are numerous benefits to outsourcing your online marketing to a SEO professional. The following are three of the main reasons to use a dedicated agency:
1. Experience in improving search engine rankings
An experienced team has the infrastructure, insights and strategies to make a website rank on page 1 in the search results. If your site is not on page 1 then it does not really matter. A number of companies try to hire someone in-house as an attempt to cut costs and actually demonstrate that they do not understand how to rank a website. If the employee you are considering hiring actually knew how to rank sites then s/he would be self-employed in most cases.
An experienced company outlines a strategy to focus upon keyword phrases that will drive traffic and the proper structure for your website; in addition to how to best utilize social media channels.
By identifying the changes that should be made to a website and the content focus, an agency will make your site ranking higher in the search engines
2. Focuses website traffic
By ranking a website higher in search results, effective marketing companies increase and paradoxically narrow the traffic coming to a site. The purpose is to drive the most relevant, highest converting web traffic to the site in order to increase sales.
3. Generate measurable results
Any good company will deliver measurable results. The benefit of organic internet marketing over other traditional marketing forms is that it can be tracked and measured. When you work with a reliable company, you will have access to the tracking information so that you can measure your investment.
Good things take time
If your top competitor has been on page one of Google for the past 5 years and has a website that is 15 years old with 100 pages of quality content, you aren’t going to beat his ranking in 2 months with your 6 page website.
Expect that your search engine optimization services will be an ongoing process. It is not uncommon to have clients ask, “What are you guys going to do today?” or “Can you give me an outline of the activities that you will do each month…”
Search optimization services don’t work that way and your search ranking agency isn’t quite like an employee. When we take on a client, we don’t know how Google will respond to our optimization efforts. When we rank a keyword on page 1, then our process is more relaxed and generally requires subtle authority boosting activities until there is a major update.
While pushing a keyword up to page 1, there are numerous different changes we will make to a website and to our strategies, so it is difficult to say what we will do since every situation is different.
Every Google algorithm update requires that reevaluate a strategy if we lose rank position. Our activities can be compared to what a gardener would do to make sure that a garden grows to its full potential.
We give the garden (your website) nourishment (authority activities), trim away the debris (remove toxic backlinks) and make sure it has a steady stream of energy from its environment (relevant site content).
Ready to Get Started?
We work with organizations around the globe and have the experience, resources and team necessary to dramatically enhance your online visibility.
We will do an online review of your online presence and define what must be done to maximize your online visibility.