If you’re looking for a competent Sacramento SEO consultant, you really have your work cut out for you. You really do. If you are like the typical local business owner, your plate is already full. You have employees to take care of, you have customers to worry about. There are many processes involved in your business, and you probably don’t have the time to get to the nitty-gritty details of search engine optimization. Accordingly, it’s too tempting just to hire the very first company that reaches out to you, claiming to be the provider of Sacramento SEO business owners trust. As easy and convenient as this course of action may be, you need to relax. You need to hold off because it’s too easy for your local brand and your hard-earned dollars to go up in smoke. You have to make sure that you do business with a provider of Sacramento SEO business owners and managers can actually trust. Unfortunately, this is easier said than done.
SEO Is Crucial for Local Business Success
Since more and more of your local customer base have mobile devices like smart phones and tablets, they’re connected to the internet on a 24/7 basis. You don’t want to get left behind when they need something and they go online and do a search, and your business can’t be found.
Wrap your mind around this scenario. This should give you everything you need to know. This should prove once and for all that SEO is crucial for your local business’s success. You need to be part of the mix. You need to be part of the local business conversation regarding the particular products and services your business is offering the local community. In other words, you need SEO.
SEO Involves a Long-Term Relationship
Another reason why you need to retain the services of a Sacramento SEO business is because SEO involves a long-term relationship with a provider. You need to pick the right provider because SEO can’t be done overnight. It’s not like they play around with a few things on your website, build a few links, and then call it a day. It doesn’t work that way. There is a reason why search engine optimization services are multi-month and recurring business relationships. Local businesses pay Sacramento SEO business firms month after month not only to rank them, but also to preserve their rank on Google.
You have to be very careful who you build this long-term relationship with. You don’t want to end up good money after bad. You don’t want to keep pouring money down a hole. Unfortunately, that’s exactly what you would be doing if you end up doing business with a firm that you shouldn’t have trusted in the first place.
SEO Services Aren’t Easy to Swap
Another complication you need to pay attention to is the fact that once you contract for SEO services with one company, it’s quite difficult to switch companies. The previous company might be pursuing certain optimization methods that the succeeding company might not be pursuing. This disconnect between search engine optimization strategies might negatively affect your business’s visibility on Google and other search engines. Another complication of this swap issue is the fact that the older company might be targeting keywords that the newer company might be unaware of.
Do you see how this works? So it’s really important to try to do business only with one firm so the results that you get would be consistent.
Look for Obvious Competence
Now that you have a good idea as to why you need to pick the right firm, you need to look for the right company by paying attention to competence level. What are the indicators of obvious competence? First, they can rank their name. This should be pretty straightforward. A business’s name is usually unique and, by definition, the business should rank their name very easily. Now, if the company can’t even do that, then this should raise red flags. You should stay away from such a company. Make no mistake about it. Unless they name their SEO company the John Smith SEO firm, they should be able to rank their name very, very easily. If they can’t even do that, drop them. Second, they have to be able to rank their keyword. Now, this is a little bit more competitive, but if they are able to show up at first page, then you know you’re dealing with a competent outfit. Finally, they should be able to rank their local keyword. This is not as competitive, but if they fail to do this then you know you are dealing with an incompetent firm.
Look for a Solid Track Record
Truly professional Sacramento SEO businesses would be ready, eager, and willing to give you a long list of case studies. These document a local Sacramento business like yours starting with a low rank on Google. Thanks to the help of the SEO service provider, the local business started to enjoy a rise in their rankings until they get to the first page. This is not an ideal situation; this is what you should expect.
If the company can only show you a track record that leaves the client off at the second page, then you have no business dealing with that company, seriously. You can hide a dead body in the second page of Google results. People don’t care what’s on the second and succeeding pages. All they care about is the first page. In fact, even on the first page, the vast majority of clicks take place among the first three businesses ranked in the results. Everybody else struggles for crumbs. Look for a solid track record that indicates the company can reliably rank local Sacramento businesses at number one, or at least on the top three.
A lot is riding on your choice of the right Sacramento SEO business. Don’t fall for the first sweet-talking or persuasive email that you get from a local SEO provider. Their sweet talk and their hype are not going to put food on your table. Solid rankings will. Accordingly, choose to only do business with a Sacramento SEO firm that can give you the search engine ranking your business deserves.
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Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.