Having a Clearly Define Dental Target Market Simplifies Everything
We know that you can most likely treat anything within the spectrum of your profession, but your key clients want to know they are going to a specialist.
You found and are currently reading this post because Sapid Agency targets dental practices that want to achieve the highest visibility in their target markets. Similar to you, in our area of expertise, we can help practically any organization rank on the first page of Google if they follow our recommendations.
In the case of a dental clinic, potential dental patients with specific problems are looking for specialists, but most people are interested in preventing dental problems and want a routine cleaning and check-up. Sapid Agency can help you funnel the general patients searching for dental services to your practice, and then help you to better define ways to attract more specialized patients.
Define the Solutions to the Problems Your Potential Dental Patients Want
It is most likely that a large percentage of your potential new patients are looking for the general dentistry-related keywords or for a practice that is geographically located in a convenient area. The way to penetrate the market is to begin to think like the person who has the problems that you specialize in treating. What are they searching for…?
Rank your website for common dental problems
- Bad breath – halitosis
- Tooth decay
- Gum disease – periodontal disease
- Oral cancer
- Mouth sores – canker sores
- Tooth erosion
- Tooth sensitivity
- Dental emergencies – broken / cracked teeth
- Cosmetic treatments – whitening / dental implants / etc
Create a Dental Patient Avatar to Better Understand Your Local Dental Market Place
Imagine that you were your ideal dental patient, but you had no formal background in dentistry. How would you explain your problem? What are the pains, symptoms or discomforts you are experiencing. What are the solutions that you want to experience? If you had to type your problems into a search engine like Google, what would you be searching for…?
Reverse Engineer Your Dental Services Marketing
Most dentists offer services, but you might also have a product that you market so this technique applies to either a service or a product. You are the expert (at least you should be if your are the dentist or the individual in charge of internet marketing for a dental practice) so outline a full description of your services.
What is the basic service that you offer to everyone? Why do they need it? Who can benefit from it? What benefits are expected? What are the common fears, concerns or misconceptions that the average person might have? What does a new patient want to feel when they walk out of your office?
Marketing Yourself as A Dentist Specializing in a Specific Niche Will Bring You General Patients
Helping a person solve a specific dental problem will bring you general patients. When people are happy, they love to share. That is what you want…. Raving fans. When you notice that a patient experiences some immediate relief, ask them how good they feel and don’t hesitate to give them a post-hypnotic suggestion to share their experience with the people they care about even if they don’t have the same problem as that client… Believe me, they will.
Narrow Down Your Dental Market to Reach Your Ideal Clients
Why is clarity important? It allows you to have a clear vision regarding the services you offer and the specific people you focus on helping. It also makes it simple for people to remember you when they meet you. Of course, you’re a dentist… but you’re also the dentist who specializes in “[your area of expertise]”. This is more memorable than the dentist who treats anyone for anything.
When you specialize and you do well branding yourself, you’ll also get this sort of referral: “Hi Dr., I know you specialize in [specialty] but I have a friend who needs [problem scenario]. Is this something you can do, or do you have a recommendation for another dentist who can do [solve problem].” Those recommendations are golden.
“If you go too wide, you drown in opportunity” – Mark Cuban
What is your Dental Clinic’s Service Value Proposition?
The value proposition is typically discovered during the process of defining a business’s product or service. It is imperative that you be able to pinpoint exactly what value your product or service provides the marketplace.
What problem do you solve?
How do you help people?
- Take out a piece of paper and write one sentence describing each service you offer.
- Now, write out a list of each main feature of each service your dental clinic provides.
- Next to each feature list the benefits it provides, and if they exist, the benefits of those benefits.
- Once you have your benefits listed, make a list of people who have a need that your benefit fills.
This is your dental practice’s value proposition!
When you combine this degree of clarity regarding your target market, then it becomes much easier to position your brand and your services in from of the market that is looking for the dental solutions you offer.
Contact Sapid Agency Today for Dental Clinic Digital Marketing Help
We are expert consultants in digital marketing and search engine optimization for dentists. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases.
If you want to stand out at the top of your market, then contact us today and we will identify what it takes to maximize your online visibility.
Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.