If you are a local Sacramento business owner, you probably already know that in the age of mobile devices, your business needs to be found on the internet and to do this you need to work with a legitimate Sacramento SEO company. It doesn’t take a rocket scientist to figure this out. As more and more people buy mobile devices like smart phones and tablets, people are constantly connected to the internet. If they come up with a sort of need, they only need to whip out their mobile device and search online. Just as important, they would research the different prospects that they’re considering by using online reviews and blog posts. Your business needs to be part of this process. Otherwise, it’s going to be left behind. You’re going to be leaving a lot of money on the table for your competitors to scoop up if you don’t take action now to ensure that your company is more visible on the internet.
Now, with that said, it’s too easy to go with the wrong Sacramento SEO company. Make no mistake about it. Just like with lawyers, doctors, and other professional service providers, there are bad providers out there. You need to know how to spot a bad Sacramento SEO company as much as you need to figure out the hallmarks of a competent one.
Here are just some of the factors that you should be on the lookout for when looking for a Sacramento SEO company. Make no mistake about it. These indicators will save you a lot of time and money. Also, they would help you avoid the headache of having to go back and forth with a problematic company. You don’t want to step into that pit. You don’t want those headaches.
Cut Rate Pricing for a Sacramento Search Engine Optimization Company
The first red flag you should be on the lookout for is if the local Sacramento SEO company makes a big deal about the fact that they charge the lowest prices. If their main claim to fame is low pricing, turn around and run as fast as you can, seriously. This company is simply trying to hook you through cheap pricing.
You have to remember that if a company is offering a very specialized service for cents on the dollar, something’s not right. They are probably cutting corners. They are probably outsourcing the bulk of the work to some company that may not be that competent. Whatever the case may be, don’t get too excited if the Sacramento SEO company you’re considering for your search engine optimization campaigns is talking up their low pricing.
All Their Ads Just Hype Up Their Pricing
If you notice that the company’s total marketing campaign is built around their low pricing, be very, very suspicious. You have to remember that even if a company is very proud of their affordable pricing, they should also play up the fact that they know what they’re doing. But if you are faced with a situation where a company is just talking about how cheap they are, you should be very suspicious. You should be prepared to get a second opinion. There’s something off with the particular firm that you’re considering if they think that the only value proposition they bring to the table is their low pricing.
Now, keep in mind that affordable pricing is a good factor, but it’s just one factor. The company still has to be competent. The company still has to be able to walk its talk and have a track record of excellence.
Just as bad as low pricing are claims a Sacramento SEO company could get you to number one ranking overnight. Unrealistic claims are really easy to spot because they over-promise on either of these two claims: speed and ranking. If a company is saying that they can rank you in a couple of hours or in a couple of days, you should be skeptical. Similarly, if they tell you that they can rank you to number one, you should also be skeptical.
A real professional Sacramento SEO company would stay away from such inflated claims. Instead, they would tell you that there is a lot of difficulty involved and there can be quite a number of complications. The most realistic approach would be to wait a couple of months and see a gradual rise in the ranking. If the company makes that type of claim, then you can tell that that company is responsible.
Now, compare that with a company that tells you that once you send the money, they can get you to number one after a few days. Make no mistake about it. If they are able to do that, chances are you won’t remain on number one for long. In fact, you might even get banned by Google.
They Are on Page Two Or Lower for Relevant Search Terms
Now, if a company is saying that they are SEO experts in the Sacramento area, pay attention to how well they rank for relevant search terms for Sacramento SEO service providers. If they can’t even get on page one, then you know there’s something wrong with their skill set. Maybe they’re just outsourcing their SEO. Maybe they don’t know what they’re doing. Whatever the case may be, you don’t want your local Sacramento business to be their guinea pig. You definitely don’t want to be their victim.
They Have Very Few Real Testimonials
Beware of overly positive testimonials. There are many people on the internet that charge as little as five dollars to give a positive testimonial. These people don’t run businesses. These people are just professional testimonial providers. They even provide video testimonials. Those are completely worthless to you. You need to find real testimonials.
Ask the local Sacramento SEO company you’re considering to give you a list of testimonials. Check out those local businesses websites. Pick up the phone and talk to them personally. If you detect some sort of inconsistency that would indicate that they’re lying or exaggerating, drop that Sacramento SEO company.
They Can’t Explain Their Processes in Layman’s Terms
Another dead giveaway for bad SEO service is when the supposed SEO experts can’t even explain to you what they’re going to do for you in plain English. Make no mistake about it. If they can’t express their processes in easy-to-understand terms, either they’re just blowing smoke or they don’t know what they are doing. Neither of these situations is good. Be prepared to walk.
Keep the hallmarks above in mind when looking for a Sacramento SEO company. You worked hard for your money. You built your local business’s brand for a long time. Don’t let your money or your local brand go up in smoke because you entrusted your business’s search engine visibility to a shady or incompetent Sacramento SEO company.
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Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.