How to Identify the Best Sacramento SEO Expert
If you run or own a local business in the Sacramento area, you probably already know that your business needs to remain relevant in the internet age and the only way to do this is to work with a Sacramento SEO Expert; otherwise, your competition is going to eat up your business. This is not alarmist talk. This is not the worst case scenario. This is just plain old reality.
The fact that consumers all over the United States and elsewhere have ready access to mobile phones and tablets should give you enough notice that people are always going to be connected to the internet. This is a tremendous opportunity, but this can also spell tremendous trouble for your local business unless you figure out a way to take advantage of this tremendous change in consumer behavior.
Gone are the days when people have to ask around and check out the yellow pages and possibly do some leg work before they decide on a local business. Back in those day, businesses that have been around for a long time or have been passed down from one generation to the next had a leg up on the competition. Not anymore. It doesn’t matter whether your business has been handed down to you from your great grandparents because somebody could just put up a competing business tomorrow and scoop up all your existing and future customers because of the simple fact that they are easier to find on a mobile phone or a tablet. Do you see how this works?
This is the reality of modern local business marketing. You need to keep up with the times. Not surprisingly, search engine visibility is crucial. In fact, it’s a make or break kind of proposition. You would not want your existing customers to look for the type of products or services you offer and type in you coverage area, only to see your competitors show up. That is bad news.
Unfortunately, a lot of local businesses are completely blind to the importance of local search visibility. They believe that they can take refuge on the fact that their business has been around for a long time and that everybody knows their local brand. Well, that kind of thinking will only bring cold comfort because it’s only a matter of time until an up-and-comer or an upstart business completely eclipses whatever local brand you have managed to build up throughout the years. Word of mouth can only go so far. This is why it’s really important that you start looking for the best Sacramento SEO expert.
With that said, this can be a very tricky proposition because almost anybody can say that they are the “best” Sacramento SEO expert. Anybody can call themselves the best. The problem is, can they walk their talk? Depending on how you go through the selection process, this can be quite an expensive proposition for you.
What follows is a cost- and time-saving set of tips that would enable you to quickly identify the most competent SEO expert in the Sacramento area. You need the services of the right firm; otherwise, your competition will catch up to you or preserve their lead. Pay attention to the following qualities when looking for an SEO service provider in the Sacramento area.
A Real Sacramento SEO Expert Ranks Well for Relevant Keywords
Type in “Sacramento SEO expert” into Google. If the service provider that you’re considering doesn’t show up in the first or second page, then you have no business considering that provider. It really is that simple. The fact that they can’t even rank for their relevant keywords indicates that they may not have the skills needed to make your business’s website visible to your local customer base.
The Best Firm Or Practitioner Has a Solid Track Record
Ask for case studies. If the service provider can’t provide any, you need to be skeptical, seriously. You need to hang on to your wallet because even if they SEO expert ranks very well as far as local keywords go, if they can’t prove they have a solid track record of ranking local businesses then they might just be using dirty tricks to rank their own site. The only decent job they might be doing in terms of ranking is for their site, while their clients are treated in a very shabby manner.
The Right Expert Offers Many Different Options
Beware of SEO companies that try to push you into buying the most expensive package. Understand that depending on your local area, there might not be that much competition for your target keywords. Accordingly, you would do quite well with a cheaper package. Make sure that service provider you’re thinking of doing business with at least offers many different service options.
The Best Firms Don’t Lure You with Cut Rate Pricing
Pay close attention to how they promote their services. If the first thing that they talk about is how cheap their services are, you should be very suspicious. You have to remember that if you pay peanuts, you get monkeys. It really is that basic. Either they’re going to cut corners or there’s something going on that would lead to you being disappointed. Don’t fall for the low pricing. Instead, look for professional outfits that would charge realistic rates.
Look for Solid After Sales Support
This should go without saying. Steer clear of companies that treat you like gold before they take your money. Once you sign that check, you don’t hear from them again. Those are worthless companies. Look for companies that treat you well before, during, and after they provide you with SEO services.
Great SEO Experts Constantly Upgrade Their Skills
Ask the Sacramento SEO expert that you’re thinking of doing business with if they do constant skill upgrades. There are many ways to ask this question. Use your sense of diplomacy. Whatever words you choose, make sure that you get them to give you a clear idea of whether they actively research the latest and greatest local SEO techniques.
Pay close attention to the factors outlined above so you can zero in on the best Sacramento SEO expert. Your business’s future depends on it.
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Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.