Search engine optimization (SEO) may seem like alchemy to the uninitiated. You must realize that there is a science involved with SEO and small to medium sized businesses need to apply the most suitable method of approach to reach on top of search engine result pages. Many people follow do-it-yourself methods to achieve top search rankings and more often than not, they fail to achieve the expected results. You need to implement updated and innovative SEO strategies and it definitely demands outstanding skills and expertise. You must realize that if you do not have clear cut idea about the technological aspects of search engine optimization, you cannot achieve top rankings. That is exactly where the importance of hiring a reliable SEO company comes in.
Portland SEO is Undoubtedly the Lifeblood of Online Marketing in Oregon
It can be said without a shadow of doubt that small to medium sized business owners are facing fierce competition and a small mistake leads to irreparable damage to the reputation of their businesses. SEO has become the lifeblood of online business world and if you cannot implement creative and updated SEO strategies surviving the competition has become an impossible task. Accomplished SEO Portland professionals design a fully customized and innovative search engine optimization strategy that goes in complete harmony with the unique requirements of each client and such a method of approach results in increased traffic and better sales conversions.
Do You Know That Search Engines are the Librarians of Internet?
Search engines are often known as the librarians of the internet. Each search engine has a secret recipe and it is known as algorithms. Algorithms always convert relevant and useful information into search results and the key point to achieve top ranking is to ensure that your website contains all ingredients that search engines need for their recipes. This process is known as SEO and, experienced and skilled SEO companies in Portland take into consideration all these important aspects while formulating an SEO strategy.
Learn About On-Page SEO
On-page SEO refers to factors that make an impact on your website or web pages listing in natural search results and these ranking factors are almost within the control of the publisher. In other words; these factors are being controlled by you or by the coding on your page and examples of on-page optimization include HTML source code, site architecture, content, keyword placement, keyword density and meta tags.
Content is the King for Ranking in Google
When you evaluate various Portland SEO success factors, you can easily arrive at the conclusion that content is the king. Top Portland SEO consultants help you create quality content and they also focus on creating innovative and updated content on a consistent basis. When you keep on developing and posting fresh and quality content, you are making a good reason for people to spend more than a few seconds reading your pages and, such a method of approach offers real value to the visitors.
Keyword Optimization and Vertical Contents – Two Inevitable Components of On-Page SEO
You need to focus hard on keyword research and it is always advisable to implement a result oriented keyword optimization strategy to influence popular search engines. Skilled Portland SEO experts help you choose the right keywords that you want a page to be found for and they make use of these words naturally in the content to grab the attention of the leading search engines. A good strategy always insists that your web page should contain images, local information, news, videos and other vertical contents and, all these aspects increase your online visibility in the best possible manner.
Website Architecture is a Critical Component
As a small or medium sized business owner, you have to realize that your site architecture has a direct impact on your SEO success and it can be said without an iota of doubt that the correct site structure makes your SEO efforts extremely result oriented. Search engines ‘crawl’ websites with utmost speed; going from one page to another and they develop copies of each page that is being stored in what is known as index. The index is like a massive book of the web. When your prospects conduct online searches, search engines skim through this large book and they get engaged in the process of identifying the most relevant pages before selecting the best ones to display first. You need to make sure that search engines crawl your web pages easily and adequate importance must be given to various aspects like mobile compatibility, site load time and creating suitable URLs containing relevant and meaningful keywords. Skilled SEO professionals in Portland also make sure that the HTTPS provide a secure and safe connection for the visitors and it is being done to make your SEO journey highly result oriented.
HTML Elements are a Vital Aspect
HTML can be described as the underlying code used to create web pages and search engines always choose the most relevant ranking signals from specific HTML elements. You need to give proper importance to components like titles, header tags, structured data and Meta description tags because they influence your optimization success in the best possible manner.
Off-Page Portland SEO and Building Backlinks With Authority Sites
Unlike on-page SEO, off-page SEO refers to activities outside the boundaries of web page and the ranking factors are not under the direct control of the publisher. Most important components of off-page SEO include link building, social media and social bookmarking.
Small and medium sized business owners often find it difficult to develop a successful link building strategy. You must give adequate importance to the quality of links instead of start worrying about the quantity. If you want to become successful, you have to generate links form reliable and authoritative sites and, you must also have proper understanding about how to handle backlinks effectively. Top Portland SEO companies help you identify reliable sites to be partnered with and such a method of approach makes the process of creating good backlinks that generate meaningful traffic hassle free and result oriented as well.
Web Analytics, Social Media Marketing and Managing Online Reputation
Web analytics helps you track and monitor the progress of your SEO strategy and it is always advisable to know how to utilize social media properly to reach on top of search engine result pages. That is why reliable Portland SEO firms focus on designing a compact social media marketing strategy (SMM) and they also concentrate hard on safeguarding your online reputation with the help of right tools and strategy.
Common SEO misconceptions
SEO is all about keyword stuffing
Earlier, you could have hidden keywords in the background and it can be said without a shadow of doubt that those days are over. You have to create quality content and keywords should be placed naturally by not disturbing the flow of the content. Keyword stuffing annoys the visitors and search engines may also black list your site for spamming.
Search engine optimization is stagnant
It is a popular misconception among many people. You must understand that SEO is constantly moving and changing and, old practices become outdated within a short period of time. If you want to achieve and maintain top rankings, you have to update your strategy frequently with the help of an accomplished Portland SEO company.
The more links the better
More inbound links are not going to help your site rank highly, unless those links are high quality. You have to generate quality links from trustworthy and authoritative websites and preference should always be given to quality over quantity.
How We Can Help Your Portland Search Engine Optimization and Online Marketing
You have to understand the fact that more than 80% people depend on internet to make buying decisions in this digital world and these numbers are increasing in a rapid manner. Visitors always click on the results that they find on top of search engine pages. Top Portland SEO agencies are supposed to help your website reach the top of the search result pages but Portland SEO is an evolving science and not all SEO agencies are constantly paying attention to the latest developments in online marketing and SEO. If they do not have a clear cut understanding about various ranking factors and good practices then they risk wasting your investment – or even worse – getting your site blacklisted. We know from experience. In 2012, I paid an SEO to get me on page 1 Google guaranteed for only $500 a month (that should have been the warning sign, but I didn’t know better). In the middle of the second month, my website completely disappeared from the Google search results along with $1,000 as the guy never returned my calls. You don’t have to learn the hard way. Get in touch with us today and we can analyze what your website needs in order to be competitive for your keyword phrases.
Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.