Having a Clearly Defined Chiropractic Target Market Simplifies Everything
We know that you can most likely treat anything within the spectrum of your profession, but your key clients want to know they are going to a specialist. For this reason, precisely focusing upon your chiropractic target market is a great benefit. We know that you can treat a lot of conditions, but people want to know they are seeing the best chiropractor for their specific condition.
You are reading this post because Sapid Agency targets chiropractic practices that want to achieve the highest visibility in their target markets, and we help them reach their goals with our Chiropractic SEO systems. Similar to you, in our area of expertise, we can help practically any organization rank on the first page of Google providing they adhere to our guidance.
In your case, potential patients with specific problems are looking for specialists. Not all of them obviously, and we can help you funnel the general patients searching for chiropractic services to your practice. But, there are the people who need your services, but they don’t know that you exist or that your practice can help them because they are not looking for a chiropractor.
Define the Solutions to the Problems Your Potential Chiropractic Patients Want
People who know about the benefits of chiropractic treatments are looking for the general keywords or for a practice that is geographically located in a convenient area. The way to penetrate the local market is to begin to think like the person who has the problems that you specialize in treating. What are they searching for…?
Create a Chiropractic Patient Avatar to Better Understand Your Chiropractic Market
Imagine that you were your ideal chiropractic patient, but you had never experienced chiropractic medicine. How would you explain your problem? What are the pains, symptoms or discomforts you are experiencing. What are the solutions that you want to experience? If you had to type your problems into a search engine like Google, what would you be searching for…?
Reverse Engineer Your Chiropractic Services Marketing
Most chiropractors offer services, but you might also have a product that you market so this technique applies to either a service or a product. You are the expert (at least you should be if your are the chiropractor or the individual in charge of marketing a chiropractic practice) so outline a full description of your services.
What is the basic service that you offer to everyone? Why do they need it? Who can benefit from it? What benefits are expected? What are the common fears, concerns or misconceptions that the average person might have? What does a new patient want to feel when they walk out of your office?
Marketing Yourself as A Chiropractor Specializing in a Specific Niche Will Bring You General Patients
My personal experience with chiropractic services goes all the way back to my teenage years. Because I’ve lived in various different areas, I’ve probably seen at least twenty chiropractors in my lifetime. In my early twenties, I was involved in a head-on collision car accident and started with one chiropractor but didn’t feel any significant advances after a month. Additionally, that person struggled to adjust me. I changed chiropractors after searching online for a specialist in car accidents (hint hint… people want specialists…). This DC had no issues with the adjustments and actually adjusted my jaw. It felt so good that when I walked out of his office, I kept moving my jaw and then referred a bunch of my friends and family members to him in the following weeks.
That is what you want…. Raving fans. When you notice that a patient experiences some immediate relief, ask them how good they feel and don’t hesitate to give them a post-hypnotic suggestion to share their experience with the people they care about even if they don’t have the same problem as that client… Believe me, they will.
Narrow Down Your Chiropractic Market to Reach Your Ideal Clients
Why is clarity important? It allows you to have a clear vision regarding the services you offer and the specific people you focus on helping. It also makes it simple for people to remember you when they meet you. Of course, you’re a chiropractor, but the chiropractor who specializes in sports injuries is more memorable than the chiropractor who treats anyone for anything.
“If you go too wide, you drown in opportunity” – Mark Cuban
What is your Chiropractic Service Value Proposition?
The value proposition is typically discovered during the process of defining a business’s product or service. It is imperative that you be able to pinpoint exactly what value your product or service provides the marketplace. What problem do you solve? How do you help people?
- Take out a piece of paper and write one sentence describing each service you offer.
- Now, write out a list of each main feature of each service.
- Next to each feature list the benefits it provides, and if they exist, the benefits of those benefits.
- Once you have your benefits listed, make a list of people who have a need that your benefits fills.
This is your chiropractic practice’s value proposition!
When you combine this degree of clarity regarding your target market, then it becomes much easier to position your brand and your services in from of the market that is looking for the chiropractic solutions you offer.
Contact Sapid Agency Today
We are experts in digital marketing and search engine optimization consulting for chiropractors. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases in your industry.
If you want to stand out at the top of your market, then contact us today and we will identify what it takes to maximize your online visibility.
Michael Emery, founder of Sapid Agency, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. He has been involved in online marketing since 2006.