Having a Clearly Defined Chiropractic Target Market Simplifies Everything
We know that you can most likely treat anything within the spectrum of your profession, but your key clients want to know they are going to a specialist. For this reason, precisely focusing upon your chiropractic target market is a great benefit. We know that you can treat a lot of conditions, but people want to know they are seeing the best chiropractor for their specific condition.
You are reading this post because Sapid Agency targets chiropractic practices that want to achieve the highest visibility in their target markets, and we help them reach their goals with our Chiropractic SEO systems. Similar to you, in our area of expertise, we can help practically any organization rank on the first page of Google providing they adhere to our guidance.
In your case, potential patients with specific problems are looking for specialists. Not all of them obviously, and we can help you funnel the general patients searching for chiropractic services to your practice. But, there are the people who need your services, but they don’t know that you exist or that your practice can help them because they are not looking for a chiropractor.
Define the Solutions to the Problems Your Potential Chiropractic Patients Want
People who know about the benefits of chiropractic treatments are looking for the general keywords or for a practice that is geographically located in a convenient area. The way to penetrate the local market is to begin to think like the person who has the problems that you specialize in treating. What are they searching for…?
Create a Chiropractic Patient Avatar to Better Understand Your Chiropractic Market
Imagine that you were your ideal chiropractic patient, but you had never experienced chiropractic medicine. How would you explain your problem? What are the pains, symptoms or discomforts you are experiencing. What are the solutions that you want to experience? If you had to type your problems into a search engine like Google, what would you be searching for…?
Reverse Engineer Your Chiropractic Services Marketing
Most chiropractors offer services, but you might also have a product that you market so this technique applies to either a service or a product. You are the expert (at least you should be if your are the chiropractor or the individual in charge of marketing a chiropractic practice) so outline a full description of your services.
What is the basic service that you offer to everyone? Why do they need it? Who can benefit from it? What benefits are expected? What are the common fears, concerns or misconceptions that the average person might have? What does a new patient want to feel when they walk out of your office?
Marketing Yourself as A Chiropractor Specializing in a Specific Niche Will Bring You General Patients
My personal experience with chiropractic services goes all the way back to my teenage years. Because I’ve lived in various different areas, I’ve probably seen at least twenty chiropractors in my lifetime. In my early twenties, I was involved in a head-on collision car accident and started with one chiropractor but didn’t feel any significant advances after a month. Additionally, that person struggled to adjust me. I changed chiropractors after searching online for a specialist in car accidents (hint hint… people want specialists…). This DC had no issues with the adjustments and actually adjusted my jaw. It felt so good that when I walked out of his office, I kept moving my jaw and then referred a bunch of my friends and family members to him in the following weeks.
That is what you want…. Raving fans. When you notice that a patient experiences some immediate relief, ask them how good they feel and don’t hesitate to give them a post-hypnotic suggestion to share their experience with the people they care about even if they don’t have the same problem as that client… Believe me, they will.
Narrow Down Your Chiropractic Market to Reach Your Ideal Clients
Why is clarity important? It allows you to have a clear vision regarding the services you offer and the specific people you focus on helping. It also makes it simple for people to remember you when they meet you. Of course, you’re a chiropractor, but the chiropractor who specializes in sports injuries is more memorable than the chiropractor who treats anyone for anything.
“If you go too wide, you drown in opportunity” – Mark Cuban
What is your Chiropractic Service Value Proposition?
The value proposition is typically discovered during the process of defining a business’s product or service. It is imperative that you be able to pinpoint exactly what value your product or service provides the marketplace. What problem do you solve? How do you help people?
Take out a piece of paper and write one sentence describing each service you offer.
Now, write out a list of each main feature of each service.
Next to each feature list the benefits it provides, and if they exist, the benefits of those benefits.
Once you have your benefits listed, make a list of people who have a need that your benefits fills.
This is your chiropractic practice’s value proposition!
When you combine this degree of clarity regarding your target market, then it becomes much easier to position your brand and your services in from of the market that is looking for the chiropractic solutions you offer.
Contact Sapid Agency Today
We are experts in digital marketing and search engine optimization consulting for chiropractors. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases in your industry.
If you want to stand out at the top of your market, then contact us today and we will identify what it takes to maximize your online visibility.
The Need for a Chiropractic Practice Internet Marketing Strategy
Developing a comprehensive chiropractic internet marketing plan ensures that your practice has a series of action steps that will guide it through the phases of survival, stability and expansion. Nearly every person involved in a business endeavor recognizes the need for a business plan, yet some business owners do not realize an internet marketing strategy is just as essential. Unlike a general business plan, an internet marketing strategy for chiropractors focuses on gaining and also maintaining patients for the long run. It is precise, realistic and based upon very reasonable numbers, facts and objectives.
Defining A Target Market for Your Chiropractic Niche
A great marketing strategy spells out all the tools as well as techniques one can utilize to attain your chiropractic practice’s sales objectives. It is your plan of action that defines what it is specifically you will market, who your target market or target niche is, and the tactics you will utilize to generate leads that result in sales. Your practice’s internet marketing plan does not need to be lengthy or professionally drafted. In fact, it can be as simple as a few bullet points that define what you offer, who you desire to treat and what you will do to position yourself in front of your target market. The main questions are:
“What sets you apart from your competition?”
“Are you trained in any specialized treatments?”
“Is there a specific demographic that you want to target?”
“If you had to choose a primary focus for your practice, what would it be? (E.g., What conditions do you love treating?)”
Why PPC Chiropractic Ads Help With Immediate Marketing Success
Chiropractic practices that succeed in long-term marketing usually start with an online advertising campaign since it is the quickest way to drive traffic to your website or make the phone ring. We recommend that a reasonable budget be set aside for AdWords PPC (pay per click) for two reasons. First, it will help you drive traffic to your website and you can focus on the factors necessary to optimize your conversion efforts.
Secondly, there are correlations between defining the keywords a specific web page is optimized to rank for, then signaling the main search engine (Google) via its advertising service that your pages are targeting these keywords. Essentially, it helps to do some of the legwork for Google and basically tell the algorithms that your intention is that a page rank for specific keywords. When combined with local SEO we have witnessed quicker rank movements than when this strategy is not followed.
What Time Frame Should a Marketing Strategy for Chiropractors Cover?
The initial plan should establish activities for one year. For most practices, this is the most effective timeline to consider since it allows time for testing but is not focused upon immediate results. If you choose to use niche SEO services, then you must plan on 12 months minimum for any search engine keyword positioning.
There is a common misunderstanding about what chiropractic SEO services involve. Ranking is not immediate. While our services usually put a website on pages 2-4 of Google within the first couple of months, the battle for page 1 and then the top 3 results of page 1 is a lengthy process. The reason for this is that we essentially must match the backlink profile, social media activities and the authority of your competitors’ sites.
This cannot be done overnight because any attempts will trigger Google’s algorithms for artificial link building. Instead, slow, consistent actions must be put into play with our internet marketing services. When combined with new content and social media activities, the website develops its authority and power.
How Do You Define Marketing Goals for your Chiropractic Practice?
You must know what your target market is searching for… this will define where to focus your efforts and the number of potential clients looking for what you have to offer. There are various ways to get these insights.
1. Create a Google AdWords account. Login and search in your geographic area for keywords relating to your specific area of service or specialty.
2. Go to Twitter search and enter terms relating to your practice focus and target market. These hashtags will reveal additional keywords.
3. Create a Facebook page for your practice and enter the Facebook Ads console and search for keywords relating to your geographic area and target market.
4. Search YouTube using your primary keyword phrases and notice what the auto suggest search feature reveals.
Once you have some ideas in terms of what your target market is looking for in your specific geographic area, then you know what keywords to target with your webpages, YouTube videos, and social media hashtags.
Dream a Little and Imagine a 10 Year Marketing Plan Unfolding
How would you like your chiropractic practice to operate in 10 years? How many people would be involved? What services would you offer? Would you have satellite locations? Would you still treat patients or would you manage the practice while other DCs treat patients?
It is this vision of the not-too-distant future that will motivate you and keep you on track. The more clarity it has, the easier it is to stay with the process and allow the marketing plan to evolve.
The most important factor to keep in mind is that there will always be changes and what works tomorrow may not work in a year. As SEO consultants [LINK], we make sure that use evergreen strategies with our clients. Our goal is to keep our chiropractic SEO clients happy and profitable for the long term. Sapid Agency’s reputation depend upon your success, and the systems and strategies that we put into play are based upon the foundational principles behind long-term search engine ranking.
The Benefits of an Digital Marketing Plan for Chiropractors
Having a strategy to stick to makes a difference; especially when shared with the members of your practice. You will find that when everyone is onboard and understands the implications of achieving business goals, there is a greater degree of ownership.
Sharing your practice’s internet marketing strategy creates camaraderie and helps enlist people in your big picture vision for your practice. Especially if you can show each employee how they can earn more money from taking greater degrees of responsibility and a proactive attitude.
Contact Sapid Agency Today
We are experts in digital marketing, SEO consulting and search engine optimization for chiropractors. We can help you to identify your target market, structure your website, leverage social media campaigns, and rank for traffic-driving, relevant keyword phrases. Sapid Agency focuses upon several distinct industries with its digital marketing services, and we know exactly what it takes to move your website to the forefront of your target market’s awareness.
If you want to stand out at the top of your market, then contact us today and we will identify what it takes to maximize your online visibility.
What is Chiropractic Local SEO Ranking?
Local Search Engine Optimization is an online marketing strategy promoting local businesses for relevant localized search terms and boosting their Google Maps ranking. The ultimate purpose of Sapid Agency’s local SEO services is to help our client’s businesses appear at the top of Google search results and other search engines for specific keyword phrases. As experts in local SEO ranking for chiropractors, we can help your practice reach your ideal target market.
Image that your back is hurting because you tried to pick up something that was too heavy. You’ve taken some ibuprofen but 2 days later you can still barely move. You’ve got to do something about the back pain…
And then you remember, your aunt who is always raving about the miracles her chiropractor does for her, so you call your aunt but she does not answer. Deciding you have no time to wait,you “Google” on your smart phone “chiropractor near me”. In a split second, Google displays a list of local chiropractors with their addresses, phone numbers, websites, and past-customer reviews. You really don’t know which one to choose and there is a chiropractor near your house, but that Google My Business account has no reviews so you click on the top chiropractor result since it has a bunch of positive reviews.
This is essentially how many local businesses receive first-time customers. If you are serious about promoting your chiropractic practice, one of the best ways to reach your local market is to utilize Sapid Agency’s chiropractic local SEO strategies to reach new patients.
The Top Benefits of Local SEO Services for Chiropractic Practices by Sapid Agency
It’s 100% free to use Google My Business
There are no costs associated with creating and using a Google My Business (GMB) account. Now, that said simply having an account is different than having a GMB optimized account. An under-optimized account will likely display when someone Google’s your business name or the general category in non-competitive markets. But, in competitive local markets, only optimized GMB accounts will display on the top of page 1 in Google.
Reach every potential patient in your market
You might agree that the new yellow pages is Google Maps. When your potential patients are out and about, they will use their tablets or mobile phones to identify the best local business that will provide them the solutions they are seeking.
Increase website traffic
The most effective way to maximize your website traffic is to target the specific local market you desire to serve. When your chiropractic website and Google My Business accounts are optimized for local searches, then your potential patients will easily be able to find your practice in Google.
Converts searches to sales
There is an interesting factor to consider: urgency. A higher than average percentage of mobile searches for local results lead to offline purchases! When someone takes the time to search for a business on Google Maps from their mobile device, they have an urgent and high degree of intent to make a purchase. This is what differentiates Local SEO results from other SEO methods (action versus information gathering).
Local optimization is a critical component of your branding strategy
As a critical part of the internet marketing services offered by Sapid Agency, we completely recommend that our digital marketing clients maximize their local visibility in most markets – then focus upon expanding into national and global markets if it is part of the overall business strategy. In the case of a chiropractic practice – accurate, consistent and relevant business information across all social and internet platforms is very effective when combined with Google maps ranking and positive reviews.
Boost your chiropractic practices reach with local SEO
Leveraging local search results is a critical component of our SEO services. As a digital marketing agency, our goal for our clients is to maximize their online visibility and make their brands remarkable. As experts in SEO for chiropractic clinics, we can help you identify the shortcomings in your current internet marketing strategies, boost your local market visibility, and help you to break into any specialized niches to reach your target market.
Contact Sapid Agency today to learn how we can help you grow your practice and reach your ideal clients.
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